Marina Ekroos



I am currently on a creative break from photography and working on my technology startup. This is my portfolio from 2016.

Marina Ekroos is a freelance photographer and photo retoucher who loves to capture beauty of life and tell stories that inspire. In her personal projects her method is to deconstruct objects, concepts and ideas into one frame stories.

Currently Marina is working as the CEO and co-founder at Frameright. Frameright is a software and service company building Image Display Control. IDC is the next generation of responsive images that connects different sides of tech ecosystem and photography workflows. The system is a combination of human control with the editor and automation with Frameright AI.

Marina’s mission is to create better tools for visual culture. This includes ensuring the availability of unbiased and transparent AI for safe and inclusive visual storytelling in the future.

She has a master’s degree in visual journalism from the University of Tampere and a bachelor’s degree in social history from the University of Helsinki. Her master’s thesis (2015) focused on the use of visual presentations, photographs and videos in fashion magazines published on tablet platforms.

One of her major works has been the Visual Recipes series, which depicts recipes in detailed process images. The project has been published as a book(2012 Finland by WSOY, 2016 in Taiwan by I’am publishing, 2018 in Germany by ZS Verlag) selected to the Young Artists 2013 exhibition and was one of the Fotofinlandia 2014 nominees.

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